Kevin Enloe Headshot

A Little About Me

Hey! I am Kevin Enloe. I am a Freelance Web Designer and Online Marketing Consultant located in the Charlotte, NC area with lots of corporate and freelance experience helping companies with online marketing in one way, shape, or form since 2010. I love the challenge of getting into the mind of the customer in order to create something that will attract them and make them want to take action. I have corporate experience within the financial, software development, and stationery industries, while my freelance experience expands beyond that to include government, non-profit, construction, and the wedding industries. I love the psychology of the user experience and incorporating that into websites in order to have the best customer experience possible.

When I am magically able to find some free time, I do my best to spend it disconnected with my lovely wife, learning how to be a new parent to our son, and playing with our two crazy cat fur babies. Since I am always busy running around, I have lately turned to more and more podcasts to keep me up to date with today's trends and current marketing tactics, mixed with a good bit of random trivia knowledge. Feel free to check out some of my favorites, I highly recommend them all! 99% Invisible, The Way I Heard It With Mike Rowe, Freelance to Founder, Sidegig, Local SEO Tactics, and Digital Marketing, and ProBlogger Podcast.

If you find yourself thinking I could be a great addition to your team, your project, or your network, I would be honored to connect with you.

Freelance Experience

Web Designer/Developer,
UI/UX Consultant,
Graphic Designer,
Online Marketing Consultant
Organic Local SEO Consultant

Kevin Enloe | Charlotte, NC

March 2013 - Current

  • Create and edit copy for the website
  • Wireframe and mock-up design options for my clients with their target market in mind while also applying their companies branding and personality
  • Develop websites using WordPress, CSS3, HTML5, and basic vanilla JavaScript. Can be built from the ground up or from an agreed-upon starting point
  • Increase traffic on websites by implementing organic local SEO tactics and tracking the efforts with Google Analytics
  • Analyze and guide my clients with their marketing efforts to continue to gather leads while saving money

I have worked with many local companies. Here is a list of a few of them:

  • Yadkin Well Company Inc.
  • American Italian Construction
  • One Man's Balance
  • Far East Broadcasting Company
  • Rack Room Shoes
  • Wingate University

Co-Owner / Manager

Enlove Occasions | Charlotte, NC

December 2016 - Current

  • Manage the inventory
  • Set production goals and manage the teams progress within Evernote
  • Manage the SEO for products and the business
  • Facilitate meetings
  • Manage the budget
  • Assist with client communications

Corporate Experience

Web Design Specialist

Barings via The Creative Group | Charlotte, NC

July 2018 - October 2018

  • Work with the Digital Marketing team to build landing pages and emails that are supplied to us via mockups created by the Design team.
  • Share knowledge from research and experience with international and local SEO.
  • Input new and/or translated copy onto the website.
  • Help the team to test and implement changes to our already existing email designs for better retina device viewership.
  • Create and maintain the team’s project pipeline.

Web Design Architect

TIAA via Experis | Charlotte, NC

November 2017 - April 2018

  • Worked with the customer service team and the internal IT development team to make the internal IT web portal more user friendly and accessible to both IT and business personnel. The ultimate goal was to reduce calls to the service desk because of confusion and difficulties the user may run into with the current portal.
  • Followed brand guidelines to create mockups of the different pages of the website.
  • Assisted in conducting research among the different internal users and teams in order to understand current confusions and how best to solve them.
  • Communicated design decisions based on best practices and brand standards to all parties involved
  • Assisted with creating a process of approvals for measuring progress

Front End Developer

Logical Advantage | Charlotte, NC
INSite Business Solutions | Fort Mill, SC

July 2016 - May 2017
April 2016 - July 2016

  • Incorporated modern web and front-end best practices into software in order to create the best user experience across devices and browsers.
  • Assisted with quality assurance testing to verify progress is made, assignments are completed, and project path is still on track.
  • Worked with clients to understand the needs of the application and worked to create a user friendly structure with those capabilities
  • Created dynamic excel reports that react based on what data was injected into it
  • Created an email template that would be used in getting responses to email surveys
  • Performed quality assurance on the daily completed tasks in order to make sure items were developed as expected

Communications Consultant I

MetLife | Charlotte, NC

January 2015 - April 2016

  • Build, upload, and manage articles for the company’s internal newsletter, Catalyst, within their CMS, Tridion.
  • Assist with audio editing for podcasts using Adobe Audition
  • Regularly pull, organize, and analyze metrics of emails from Salesforce Marketing Cloud and WebTrends in order to showcase the value of this communication method to business partners. Also used these numbers to make strategic decisions, such as the best types of articles to write and the best time of day to send.
  • Build and troubleshot email templates for the Communications team.
  • Build and manage emails and subscribers within Salesforce Marketing Cloud

Interactive Designer

MetLife via The Creative Group | Charlotte, NC

July 2014 - January 2015

  • Assisted in rebuilding the MetLife site after switching to a new CMS, Tridion, by migrating and organizing all assets from the old server onto the new server.
  • Managed updates to venders assets.

Production Designer

Shutterfly Inc. via Corestaff| Fort Mill, SC

March 2014 - June 2014

October 2013 - December 2013

  • Color correct/edit photos in Adobe Photoshop.
  • QA text (spelling, kerning, leading, font).
  • QA design (spacing, placement, art elements) in Adobe Illustrator so that the product is aesthetically pleasing.
  • Consult with clients to make their product what they expect and good printing quality to meet our 100% happiness guarantee.

Skills

Web Design Tools: Illustrator, Sketch, Photoshop, Quality Assurance

Web Development Tools: HTML5, CSS3, SASS, jQuery, Javascript, Dreamweaver, Wordpress, Tridion

Graphic Tools: Illustrator, InDesign, Photoshop

Marketing Tools: Organic Local SEO, Google Analytics, Google Search Console, Salesforce Marketing Could, WebTrends, MailChimp

Other: Adobe Audition, Adobe Premiere, Microsoft Word, Microsoft Excel, Quality Assurance

Education

BA in Web Design & Interactive Media
August 2010 - December 2012
The Art Institute of Charlotte
Charlotte, NC

CONTINUING EDUCATION
MAY 2015 - OCT 2015
CPCC
Charlotte, NC

MAY 2014 - FEB 2015
Treehouse
Online

Awards

Grand Showcase Award - 2012
The Art Institute of Charlott

Community Service

Speaker: Tri-County Early College High School

Love Week 2017: Servent’s Heart of Mint Hill

Love Week 2016: Charlotte Crisis Assistance Ministry

Love Week 2015: Brookdale South Park Sinior Living Solutions

Volunteer Firefighter: Grape Creek Volunteer Fire Department (Jan 2008 - July 2010)